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| Lingard is performing his unique finger ceremony against Gangwon in June last year. Photo courtesy = Korea Professional Football Federation |
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| UK media outlet 'The Sun' reported Lingard's fashion business failure as an exclusive report. 'The Sun'Capture Online Edition |
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'Are you scared to death?'
K-League star Jesse Lingard (FC Seoul), from the English Premier League (EPL), has been claimed to have failed greatly in the fashion brand business.
The British media 'The Sun' revealed this fact on the 3rd (Korean time) 'Exclusive Report'. According to 'The Sun', Lingard decided to close his fashion brand with about 300,000 pounds (about 547 million won) in debt and began a voluntary liquidation process.
Shortly before participating for England at the 2018 World Cup in Russia, Lingard launched the 'JLingz' brand named after him as he entered the fashion business, including clothing, shoes and accessories.
'JLingz' applied for a trademark mark featuring Lingard's trademark ceremony pose (a V-shape of the thumb of both hands and the index finger).
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| FC Seoul Lingard played in a match against Suwon FC in October last year. Photo courtesy = Korea Professional Football Federation |
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| 'JLINGZ' brand Instagram capture. |
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'JLingz' product has been on the market since 2018, but it is said that it has been in the red for six and a half years since the brand was founded.
As a basis for claiming Lingard's failure in the fashion business, 'The Sun' claimed that an inquiry into the latest account filed in the Companies House found that Lingard's fashion company had a debt of 276,883 pounds (about 505 million won).
'Companies House' is an organization that provides corporate information such as the actual location of a British company, its financial position, and the composition of its board of directors.
Since launching the fashion brand, Lingard has been criticized for focusing on business rather than football, according to The Sun.
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| Lingard's fashion brand'Jlingz' fashion merchandise introduced on Instagram. |
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| 'JLINGZ' brand Instagram capture. |
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When Manchester United lost 1-3 to Liverpool in 2018, Gary Neville, who was the commentator of 'Sky Sports', once said to Lingard, who was a member of Manchester United, "It is better not to start a clothing brand ahead of the away game against Liverpool, the biggest game of the season."
'The Sun' added that Lingard had waned in popularity at Manchester United, moved to West Ham on loan, moved to Nottingham Forest in 2022, then joined FC Seoul in February 2024.
This article was translated by Naver AI translator.
