The ordinary truth proved by a family...Jeonbuk's Dreaming Reading Club Returns, The Answer Is Simple
Jan 02, 2025
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It's 'Return to the Reading Club' In the 2010s, Jeonbuk dominated the K-League as the absolute first and leading club with strong parent company support, passionate front, team, and fans. I steadily invested to maintain excellent performance and made efforts to maintain a better appearance. No one doubted that Jeonbuk was 'Reading Club'.
However, Jeonbuk now is not a leading club. Despite being the No. 1 team in total K-League annual salary, it suffered a humiliation of falling into the playoff last year. The support of fans in the hometown has also waned compared to the past. The fact that there are no representative players now in the Jeonbuk squad, which was once called 'anti-national university' proves the reality.
Jeonbuk plans to start various changes with Foye's inauguration.
Generational change, which has been evaluated as sluggish, is expected to take place in earnest. The fact that veteran Kim Jin-soo and Moon Sun-min each left for FC Seoul is a symbolic scene that proves Jeonbuk's intention. Director Foyet and director Michael Kim are expected to lead the power reorganization work. The marketing of various clubs, which has been attempted since last year, is also expected to be strengthened this year.
However, it is uncertain whether such a change will lead to success.
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Only when you get good grades can you do marketing.
KIA Tigers, a member of the same Hyundai Motor group, proved it. He gathered stars and led from the beginning of the season, eventually winning the unified championship. Last year, Kia's uniform sales revenue alone was close to 30 billion won. It is higher than most K-League clubs' operating expenses.
Still, the brand Jeonbuk is attractive to fans. The image of the strong team built up so far, there were always many stars and put everything on the line to win the championship. Not only in terms of results but also in terms of content, he played fun soccer represented by 'Dakgong (shut up and attack)' to drive the wind.
Jeonbuk's answer to 'Return to the Reading Club' is simple. As they did at that time, the priority is to increase their performance by actively reinforcing them and melt their frozen fan sentiment. If Jeonbuk regains its 'Asian champion's prowess again, the subsequent plans can be solved without any effort.
This article was translated by Naver AI translator.
