Paris Baguette signs partnership with Tottenham following PSG Team Korea, and sells Fava coffee at Tottenham Stadium
Jan 08, 2025
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Paris Baguette announced the signing of an official partnership on the 7th. Paris Baguette expects to increase brand awareness in global markets, including the UK, and strengthen communication with domestic and foreign customers through its partnership with Tottenham. Paris Baguette is operating more than 600 stores in 14 countries across Europe, the U.S., and Asia. Recently, it opened its first European franchise in the central London area of 'Canary Wharf'.
Paris Baguette also signed a sponsorship deal with Paris Saint-Germain in 2023 and carried out various activities. He also participated as an official sponsor of Team Korea at the 2024 Paris Olympics.
Through this partnership, Paris Baguette will have IP licenses for Tottenham clubs, players and stadiums from January 1, and based on this, it will carry out various activities at home and abroad. The company plans to sell Paris Baguette coffee at Tottenham Hotspur's home stadium and produce media advertising contents featuring major players and release them on social media and stores at home and abroad. It plans to launch a variety of products and goods such as bread, cakes, and desserts based on the Tottenham Hotspur team and players, and also hold customer events such as events to present tickets to the game.
Tottenham Hotspur Ryan Norris CRO said "We are delighted to welcome Paris Baguette, a global bakery brand loved by the UK and other people around the world for its outstanding taste and quality, as our new partner. We hope that this partnership will enable the two companies to achieve greater growth in the global market." President of Paris Baguette Heo Jin-soo said, `We expect our partnership with Tottenham Hotspur, a world-renowned soccer club, to be an opportunity to promote Paris Baguette's superior taste and quality to customers in Korea and the United Kingdom as well as around the world. We will deliver new values and joy to customers and fans around the world through the meeting of sports and bakery."
This article was translated by Naver AI translator.
