Golf Zone Official Launch of Golf Zone Apparel to Enter the Clothing Market, 25SS Collection Revealed
Feb 10, 2025
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Golf Zone announced on the 10th that it will officially launch a new golf wear brand 'Golf Zone Apparel' and unveil its first 2025 SS collection based on the know-how and infrastructure accumulated through screen and field businesses.
Golf Zone is the first clothing business that Golf Zone introduces. It has expanded its philosophy of 'PLAY DIFFERENT' to make golf that has never existed before. It introduces playwear that combines modernity and functionality so that anyone can enjoy golf freely.
There are three core values of the brand: Reasonable (basic and reasonable items that do not focus on glamour and style), Timeless (a long-dressed design that is not a trend that will disappear next season), and Borderless (an item that can be comfortably and freely styled regardless of age or place).
Golf Zone Apparel focuses on the essential joy of golf and proposes a style that is not tied to a set area or style so that more consumers can experience golf across everyday life and fields. By applying high-tech materials to classic designs and colors that are not fashionable, they are showing up in the market at a more reasonable price. It consists of men's and women's golf wear and accessories, and kitschy products that melt the design of the golf zone character 'Buddy Family'.
The Golf Zone Apparel 25 SS Collection is designed around basic colors such as black and white and navy with modernity.
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Lim Dong-jin, head of the Golf Zone Brand Product Division, said "Golf Zone Apparel" is a clothing brand that combines the golf zone's newly introduced golf zone identity with the quality and know-how of global golf clothing manufacturers, and is expected to become a new growth engine for the golf zone in the future."We will do our best to establish a successful brand market so that Golf Zone Apparel's unprecedented playwear can lead the golf clothing market." he said.
According to the 「Korea Golf Industry White Paper 2022」 published by the Yuwon Golf Foundation, the size of the domestic golf market is about 20 trillion won as of 2022. Among them, the size of the domestic golf wear market announced by the Korea Leisure Industry Research Institute is growing, exceeding 6 trillion won in 22. In particular, according to the analysis of the global golf market released by the U.S. Golf Data Tech and Japan's Yanorisearch Institute in 23, Korea has been growing rapidly (45%) as the world's largest golf wear market share. Golf Zone, a total golf platform company, plans to seek synergy effects in the golf wear market by utilizing brand value and infrastructure based on its know-how accumulated for more than 20 years.
This article was translated by Naver AI translator.
