K League, Hana Bank, and K League 1, the longest-ever title sponsor, extend their four-year contract ahead of the opening of K League 1
Feb 13, 2025
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The Professional Federation and Hana Bank held a signing ceremony at the opening media day of the K League 1 of the 2025 season at the Swiss Grand Hotel in Hongeun-dong, Seoul on the 13th and announced the extension of the title sponsor contract.
Hana Bank has been cooperating as a title sponsor of the K-League since 2017, and this time, it has extended the contract period by four years to become the longest-ever title sponsor of the K-League.
Based on their consensus on the development of the K-League, the Professional Federation and Hana Bank have strengthened fans' viewing of games and soccer-related benefits by issuing K-League fan cards 'Chukdeok Card' and launching 'K-League Savings'. Starting in 2024, they actively collaborated to revitalize the K-League by establishing a 'Soccer PLAY' within the Hana One Q application.
He has also worked hard on social contribution projects by actively creating social value through sports by working together with campaigns to improve the access environment to K-League stadiums for the weak, K-League for everyone, K-League for everyone, K-League for supporting the participation of people with developmental disabilities in soccer, and eco-friendly campaigns.
The title sponsor signing ceremony was attended by Kwon Oh-gap, president of the Federation, and Lee Ho-sung, president of Hana Bank, to exchange pennant with each other and promise to revitalize the development of the K-League and Korean soccer. Bank President Lee Ho-sung said in the signing ceremony, `Hana Bank has grown with the K League and contributed to the development of Korean professional football"We will continue to engage in various activities that soccer fans and K-League can do together in the future, and we will try to provide special experiences to fans."
Hana Bank plans to further solidify its partnership with the K League as a strong partner in the K League and continue to expand various benefits and support for fans. The K-League also promised to be reborn as a league that creates diverse experiences and social values for fans through cooperation with Hana Bank.
This article was translated by Naver AI translator.
