Daejeon Hana reveals the uniform for the 2025 season! World's First Generative AI Production
Feb 03, 2025
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The uniform was created through collaboration with Jeff Han, a world-renowned design director and first-generation AI artist who produced the opening sequence of 'Westworld' and the CJ ENM logo animation.
With the motif of the club emblem's 'fieldjeon', we developed an original pattern that symbolizes 'unity' and 'teamwork' by holding each other's wrists together. This pattern contains the club's willingness to take a leap towards a higher place and expresses the meaning that players and fans are united in one goal through uniforms.
In addition, it emphasized the club's innovation and new spirit of challenge by completing the design using Generative AI technology for the first time in the world.
Both home and away uniforms used the club's symbolic colors of Hana Green and purple in harmony, and different designs were presented by applying different patterns.
In terms of functionality, Puma's innovative technology was introduced to use uniform fabric that is advantageous for sports activities and has high resilience. The focus was on maximizing the performance of the team by increasing the breathability as well as fast sweat absorption and drying through differentiation in the functionality of the fabric.
Daejeon Hana Citizen expects the newly released 2025 season uniform to reach the team and fans with a special meaning and plans to continue making new and diverse attempts in the future.
Uniforms will start selling at Daejeon Hana Citizen's official online shopping mall on the 6th, and detailed schedules and details related to sales can be found on the club's official website and SNS channel.
This article was translated by Naver AI translator.
