Seoul E-Land to Conduct Mystery Shopper...Provides the best viewing experience!
Feb 17, 2025
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Mystery Shopper is an investigation technique mainly used in the financial sector as a secret evaluator pretending to be a customer visits the business site to evaluate service quality and operational status.
Seoul E-Land was selected for the Korea Professional Sports Association's integrated professional team service support project (a total of 480 million won, below the association support project) last year and is promoting various projects to improve the environment for viewing the game.
As a first step, the mystery shopper program was introduced to the professional football stadium, and the satisfaction and inconvenience of fans who visited the home stadium four times last year were objectively analyzed.
On October 27, 100 spectators who visited the stadium were randomly selected at the match against Asan, Chungnam, and on the 30th, a professional consultant visited the stadium and conducted on-site observation consulting.
Based on the data obtained through two preliminary surveys, he ran a full-fledged mystery shopper program in the last regular league home game on November 9 and the playoff home game on the 24th.
In the process, secret investigators of various ages and genders carefully inspected the entire service in the stadium, including ticket offices, stadium facilities, goods shops, food trucks, event zones, and parking lots.
Seoul E-Land has prioritized items that need improvement based on the results of the survey and is pushing for various new projects to improve the fan experience, such as improving stadium guides, establishing premium table seats, establishing indoor goods shops, and establishing an integrated fan data management system as part of the association's support project.
In particular, prior to the season opener against Chungnam Asan on the 23rd, the signage improvement project will be completed to guide major facilities and seating movements in the stadium.
An official from E-Land in Seoul said "We will promote this project to provide a more comfortable and satisfying viewing experience to fans visiting the stadium. Based on the results of the survey, we will continue to improve stadium services and facilities so that fans can watch the game comfortably and pleasantly" he said.
This article was translated by Naver AI translator.
