What are you doing, Chairman Evacuation Levy, with a 140 billion-won jackpot contract? six years of walking in place

Feb 28, 2025

Photo=Sky Sports

Tottenham still hasn't signed a club naming contract.

Football Insider reported on the 27th (Korea Standard Time) "Tottenham missed out on an additional £75 million (W138 billion) in revenue after rejecting an offer of naming rights for the new stadium. Tottenham have consistently tried to sign lucrative naming rights deals since opening the 62,850-capacity Tottenham Hotspur Stadium in 2019 but have so far been unsuccessful," he reported.

The naming rights contract amount that Chairman Levi wants is around 25 million pounds (about 46 billion won) per year. Recently, Tottenham has proposed a naming rights contract worth between £10 and £15 million (about KRW 183 to KRW 27.5 billion) per year, but Tottenham is believed to have rejected it. It is estimated that this contract was a naming rights contract of six to seven years, as the scale of this contract was around £75 million.

I know Levy's plan to make a profit by selling the name of the stadium, but we need to face reality. Chairman Levy has been steadily trying to sign naming rights since the opening of Tottenham Stadium. There was reportedly widespread discussion back in 2022, with the amount Levy wanted at the time worth £25m a year,

But so far, no club has appeared to invest £25 million a year, borrowing the name of Tottenham Hotspur Stadium. There is a feeling that it is set too much compared to the popularity of Tottenham's club.

Barcelona, which signed a naming rights deal relatively recently among European big clubs, signed a naming rights deal with Swedish company Spotify in 2022. A total of 12 years contract was signed, with the first four years receiving 5 million euros (about 7.6 billion won) and 20 million euros (about 30 billion won) for the remaining eight years. If the average is calculated, it is 15 million euros (about 22.7 billion won) per year.

Tottenham is not a Barcelona-level club in the world. It cannot be ignored that Barcelona signed a contract in a hurry because the club's finances were so bad, but we cannot erase the impression that Tottenham's price tag set at Tottenham Hotspur Stadium is too much.

According to a 2019 survey by U.S. consulting firm Duff & Phelps, the naming rights value of Tottenham Stadium was around £17.5 million (about W32.1 billion) per year. Considering that Tottenham's popularity has not exploded in six years, the level that Tottenham currently demands is very high.

However, Tottenham is not in an urgent need of money right now. Tottenham is the ninth highest-grossing club in the world, according to annual Football Money League data published by Deloitte in the United States. Commercial profits alone amount to 200 million euros (about 300 billion won), so there is no need to try a naming rights contract quickly.

This article was translated by Naver AI translator.