K League HD Hyundai Oilbank Wins Only One Escort Kid Wins 2024 Ann Awards Grand Prix
Mar 04, 2025
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The Ann Awards is Korea's largest digital awards ceremony organized by the Korea Digital Enterprise Association and sponsored by the Ministry of Science and ICT, the Korea Broadcasting Advertising Promotion Corporation, and the Korea Internet & Security Agency.
The Grand Prix-winning 'Only One Escort Kid' campaign created a special scene in which only one Escort Kid entered with the players in a match between Ulsan HD and Gangwon FC in the 30th round of the K League 1 at Munsu Football Stadium in Ulsan in September last year.
Unlike all the starters and 22 escort kids from both teams joined hands when entering the team before the game, one escort kid entered on the day. This is to suggest the problems of the population cliff and encourage interest in future generations. The scene received great attention from 22,000 on-site spectators and viewers, and related videos spread through the online community, recording a total of more than 3 million views.
The 'Only One Escort Kid" campaign is part of the 'K League Dream Assistance" co-hosted by the federation and HD Hyundai Oilbank. 'K League Dream Assist' is a one-on-one mentoring program that supports the dreams of students who dream of becoming soccer players.
This article was translated by Naver AI translator.
